Today I have to post about the "latest and greatest" at Coldwell Banker. These are the things that make me truly appreciate having the international power of the world's oldest real estate agency behind us. Rather than moving slowly like some typical large companies, Coldwell Banker is always looking ahead and anticipating consumers needs so they can meet them. When Second Life was noticed by the business world for being not just a game but a marketing medium, Coldwell Banker was the first to set up a virtual real estate office showing that not only do they want to meet consumers where they are, but they also like to have a little fun too. Yesterday, Coldwell Banker continued to blaze a path of innovation in the real estate industry becoming the first full-service national real estate brand to launch a customized online platform for iPhone users. When a user accesses the site through his or her handset, the Coldwell Banker Web site automatically recognizes that it is being accessed by an iPhone, and will serve up the special iPhone interface. iPhone users do not need to download any special software to benefit from this enhancement to the Coldwell Banker mobile technology. Providing easy access to real-time real estate information is critical for consumers in the home buying and selling process, said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC. Distribution of listings is crucial in todays environment. Our mobile society is moving away from the desktop and utilizing cell phones and PDAs for more and more content and entertainment. With so many connecting to the Web by phone, we have to be where the consumer is in a way that makes sense. Those looking for a home will be able to search for homes and utilize the brands home value estimator. In addition, consumers will be able to enter specific search criteria such as city, state, price as well as optional filters including number of bedrooms and bathrooms. When a property is selected, iPhone users can view all of the specifications for that home and contact an agent directly. Now more than ever consumers want to access information about a home as they see it, pass it or hear about, continued Fischer. Being in front of a computer should not be mandatory. Earlier this year Coldwell Banker became the first national real estate brand to put its listings on in-car GPS devices through an exclusive feed to Dash Navigation. Drivers can now call up Coldwell Banker listings, map them, get directions and view other Coldwell Banker listings in close proximity.