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The Company You Keep

You can know a company by the integrity and character of it's leadership. We are fortunate at Coldwell Banker to have a CEO who truly cares for people and has the integrity and ambition to make an effort to change things for the better. In order to reach out and encourage helping others in need, Alex Perriello, CEO and President of REOLOGY- the parent company of Coldwell Banker LLC., sent this letter to all the brokers and agents in the Coldwell Banker family today: October 8, 2008 Dear Coldwell Banker Brokers and Sales Associates: There are now hundreds of thousands of families all across America facing foreclosure because they simply cannot afford their mortgage payments, or they owe far more than their house is currently worth. To make matters even worse, the Mortgage Bankers Association reports that approximately 50% of home owners who do lose their homes to foreclosure have never once contacted their lender. With this stark reality in mind, I am writing to you today to initiate a system-wide Call-to-Action to the more than 300,000 brokers, managers and sales professionals who are affiliated with one of our franchise brands. I am asking each of you to help Save the Dream of home ownership for just one family facing foreclosure. I believe that we have both an opportunity and an obligation to help our neighbors and our local communities by trying to prevent as many foreclosures from occurring as possible. This Save the Dream initiative may require several hours or even a few days of your time, but I am confident the end result will be well worth the effort, both personally and professionally. Specifically, I am asking each of you to find just one family in your local community who may be facing foreclosure and help them reach out to their lender or a housing counseling agency so that they can begin the process of exploring a loan workout solution and hopefully stay in their homes. If you dont know of anyone in this unfortunate position, Im confident that you can use your networking skills to find someone who needs this kind of help and approach them in confidence and with great sensitivity to the situation. Collectively, we can make a difference. Here are direct links to two of the best resource sites available that you can use both to educate yourselves and to share with people in need of learning more about how they can help themselves avoid foreclosure: - Guide to Avoiding Foreclosure (U.S. Department of Housing and Urban Development) - The HOPE NOW Alliance and the Homeowners HOPE Hotline (1-888-995-HOPE) One thing I have learned during my career as a real estate professional is that we REALTORS are very focused on community service. You spend time every year supporting a myriad of very worthwhile causes like Habitat for Humanity, Easter Seals, MDA, Big Brothers Big Sisters, Toys for Tots and Make-A-Wish, to name just a few. You know firsthand that doing good deeds is indeed good business. More than that, I know you care deeply about your communities. I truly believe that this Save the Dream initiative will enable you to give back to your communities in a positive and meaningful way one that at some point in the future might have a direct benefit on your business. There is an old expression Im sure you have heard many times What goes around, comes around. Im most certain, that if you can help save someone from the pain and anguish of foreclosure, they will be your friend and customer for life. America got into this foreclosure crisis one house at a time, and we need to resolve it one house at a time. Please help Save the Dream for someone today. Thank you. Sincerely, Alex Perriello President & CEO Realogy Franchise Group

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